In the late 1960s there was a very clever series of commercials featuring a fictional animal called a Nauga. From the rare Nauga one was to harvest Nauga hides. Of course there was no such animal and the material was simply a new high quality grade of vinyl that so resembled and felt like leather as to be a perfect replacement for it.
Consumers still highly prize natural material when used in brown leather office chairs. But the increasingly higher cost of using such material has necessitated change where by the sides and rear backing material used in most leather office chairs are now vinyl. One of the keys to successful implementation of vinyl in brown leather office chairs was the creation of matching grain patterns and colours. And so it seemed the fictional Nauga has returned to popularity as the use of matching stipple vinyl substantially lowers the cost of quality chairs built using leather facings.
How vinyl rose in popularity for office chair use
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